The Ministry of Commerce has launched the “Fruit On Board” campaign in collaboration with Thai AirAsia to promote domestic fruit consumption and support local growers. Beginning in July 2025, the program will feature 1,000 metric tons of longan, mangosteen, and Phulae pineapple, which will be incorporated into beverages, snack boxes, and hot meals served on both domestic and international flights throughout the year.
The campaign has been conceived around seasonal rotations, with each period offering fruit-based menu items tailored to the featured crop. In July, passengers will find longan-infused options such as Hatyai fried chicken with longan sauce and Oh-aew dessert with longan and goji berry syrup. August menus will spotlight mangosteen, featuring dishes such as a spicy mangosteen salad with shrimp, red curry with roasted duck and mangosteen, and Hokkaido-style mangosteen rolls.
During November and December, in-flight offerings will include Phulae pineapple, along with items such as Hawaiian pizza and Northern Thai chili dip with pineapple, also known as Nam Prik Ong, which will appeal to both local and international travelers.
In addition to its partnership with Thai AirAsia, the Ministry is urging the public and private sectors to assist in the distribution of fruit during the harvest season. Consumers are also invited to take part in the campaign by enjoying high-quality Thai fruit while traveling and supporting growers through their meal choices.
Source: NNT
New Campaign “Fruit On Board” Kicks Off to Highlight Thai Produce
