The Ministry of Culture is accelerating efforts to identify and promote distinctive local traditions across Thailand as part of its “Tai Thai” policy and Quick Big Win plan. Culture Minister Sabeeda Thaised recently chaired a progress review meeting with senior officials, policy committees, and provincial representatives. The policy is based on the concept of “Preserve, Create, and Carry Thai Culture into a Sustainable Future,” aiming to turn cultural identity into a source of economic activity within a short timeframe.
Provincial cultural offices, in coordination with community leaders and local experts, are currently surveying and documenting lesser-known cultural practices under the label “Unseen Thai Thai.” These include unique festivals such as the “Fiery Taklee Festival” in Chaiyaphum, set for December 2025, and the “Hae Nang Dan” ritual in Nakhon Si Thammarat, scheduled for April 2026.
A hybrid digital platform currently under development will use virtual and augmented reality, alongside geographic data, to showcase local traditions and cultural landmarks, offering interactive, immersive learning experiences expected to attract both domestic and international tourists.
The Culture Ministry is also preparing to launch ten Model Cultural Communities featuring hands-on tourism activities at national museums and historical parks. These events will include night tours and cultural programs designed to enhance public engagement. Additionally, 154 Creative Courtyards—one in each district—will be established as local cultural spaces for education, tourism, and community participation.
To support these efforts, the Ministry of Culture will soon roll out a targeted public awareness campaign across all media platforms to increase visibility and public appreciation of Thailand’s cultural heritage in everyday life.
