Thailand ranks seventh in the world for monthly active social media users, according to a report by DataReportal. The report, which was published in February 2021, revealed that Thailand had 52.3 million social media users, equivalent to 81.2 percent of its total population. This was an increase of 1.8 million users compared to January 2020.
Facebook was the most popular social media platform in Thailand, with 51 million users as of January 2021, followed by YouTube with 37.3 million users and Messenger with 37 million users, according to i-Comm Avenu, a digital marketing agency. Other platforms such as Instagram, Twitter, LINE and TikTok also had significant user bases in the country.
Social media has become an integral part of Thai people’s daily lives, as they use it for various purposes such as communication, entertainment, education, shopping and news consumption. According to Statista, Thai social media users spent an average of 3 hours and 10 minutes per day on social media platforms in the third quarter of 2021, which was higher than the global average of 2 hours and 25 minutes.
The growth of social media in Thailand also presents opportunities and challenges for businesses, marketers and policymakers. Social media can be used as a tool to reach and engage with potential customers, promote products and services, collect feedback and data, and build brand awareness and loyalty. However, social media also poses risks such as misinformation, cyberbullying, privacy breaches and regulatory issues that need to be addressed carefully.