Just a few days remain until Mother’s Day, with people in Thailand set to enjoy a 4-day holiday this year. The holiday period also coincides with the “Half-Half” tourism subsidy program, aimed at boosting domestic travel. The Center for Economic and Business Forecasting at the University of the Thai Chamber of Commerce projects that 11 billion baht will circulate during Mother’s Day this year, an increase of 1.9%. The Center for Economic and Business Forecasting (CEBF) at the University of the Thai Chamber of Commerce has released the results of its survey on consumer spending behavior for Mother’s Day 2025. Based on responses from 1,422 participants, the majority of people still place importance on Mother’s Day, with many saying the day plays a key role in strengthening family relationships. According to the survey, 58.1% of respondents plan to visit their mother on the day, while 41.9% do not.
The survey found that most of the planned spending revolves around giving cash to mothers, with an average amount of 3,115 baht per person. Other planned purchases include garlands, flowers, lottery tickets, health drinks, and life or health insurance.
Many people also intend to engage in activities over the 4-day holiday. Most respondents plan to take their mother to a restaurant, make merit, or travel to other provinces. Spending in these categories is expected to rise slightly compared to last year. However, projected spending on overseas trips has dropped by 20%, with the average expected amount falling to 12,000 baht per respondent, down from 15,000 baht last year. In total, 11.062 billion baht is expected to circulate during the holiday, marking a 1.9% year-on-year increase.
University of the Thai Chamber of Commerce President Thanavath Phonvichai noted that there are signs of consumer caution. Despite Mother’s Day overlapping with a long holiday and the ongoing Half-Half travel subsidy program, many people still do not plan to engage in special activities with their mothers. As a result, the projected spending increase remains minimal. Spending in several categories, particularly overseas travel, has seen a decline.
Dr. Thanavath added that the outlook for Mother’s Day reflects the sluggish state of the economy. Looking ahead, he said the recovery of the Thai economy will depend on additional stimulus measures and the approval of the 2026 fiscal budget. He also highlighted the impact of the global trade war, noting that the U.S. has imposed a 19% import tariff on Thai products, posing another challenge for the country’s economic recovery.
Source: NNT
Mother’s Day Expenditure Expected to Increase by 1.9% This Year
