“Puradak,” an oven-fried specialty chicken brand, opened “The Mall Bangkae” branch, its 4th store in Bangkok, Thailand, on the 1st.
Located on the 1st floor of The Mall Bangkae, the store is decorated with premium and trendy black and gold interiors and is gaining traction from the locals. Also, the store will display limited seasonal package products whose creative design generates buzz every year, giving customers visual fun and pleasure.
In addition to a variety of chicken dishes made with Puradak’s oven-baked frying method and unique sauces and toppings, all stores in Thailand will serve burgers and various Korean menus, such as Kimchi fried rice selected to gauge local reaction, which will appeal to the Thai peoples’ taste buds.

An official of Puradak said, “Our stores in Thailand that serve dishes made with its proprietary know-how of oven-baked frying method, special sauces, and toppings have tantalized the taste buds of the local people, showing a continuous growth.” and added, “We are seeing our global business expand successfully. We opened the first Puradak store in California, U.S.. In addition to opening the 4th store in Thailand, we will accelerate our expansion efforts so that people can enjoy Puradak in more areas.”
Puradak, with the slogan “Chicken, it becomes a cuisine,” is an oven-baked fried chicken brand that launched and started a franchise business in 2015. The brand is renowned for serving cuisine-like chicken dishes using its unique oven-baked frying method and special sauces and toppings. Also, under the belief of offering more value than just chicken, Puradak features differentiated packaging and stores in an exterior that was not seen in the existing dining industry, thereby leading the efforts of transforming a chicken into a cuisine, elevating its status as premium, and enhancing its visual appeal.
Company Name: IDUS FNB Co., Ltd.
Country: South Korea
Website: www.puradakglobal.com